Mark White, MEUS Founder

Our name isn’t just a random word or another piece of industry jargon. It’s a statement of intent, a promise. ME and US.

But why does MEUS exist? 

I consider myself an average man trying to navigate my way through life. I have a few titles and been labelled a few things over the years; Father, Husband, Son, Brother, Founder, an ideas man. I’m a big believer in not attaching myself to anything. I am a human being first.

MEUS was born from all that I’ve seen, heard, felt in my life so far, the joy, the pain, the good days, the bad. My own positive story was born out of deep darkness. Addiction and hopelessness.


However, I don’t want to paint a picture that MEUS is only for those who can identify with that side of life. MEUS was imagined for all men who wish to explore ways to better themselves in everyday life. Adapting to life as it happens and having the best possible chance to succeed. ⁠

I have experienced many practices, exercises and workshops. Some I have enjoyed, others not so much. However, I have also not judged them at the time, but understood that it wasn’t the right time to introduce them into my life for whatever reason.


But what if I could entwine all the things I currently did or had yet to try and create a singular focus; a practice in its own right? One which could be carried out anywhere, at any time, or place. And so the idea for MEUS was formed.

One thing that has always frustrated me was how I conformed to what ‘normality’ is considered to be. I had a routine and because of how we are told to better ourselves, I had to do what I did at certain times of the day every day, like clockwork. 

I saw MEUS as an ideal opportunity to support me in my everyday life. Now, I want to open up this experience for others. Re-imagining how we can move our bodies, and minds while connecting our physical, mental and spiritual fitness.

I can’t wait to share MEUS with the world.